10 Reasons Why Your Business Needs an Explainer Video
When it comes to attracting business through your site, there are certainly a lot of tactics that you can apply. SEO is one of them. Getting a good rank on the search engine results makes it easier for your site to be visible to your potential customers. One of the ways to do so is through Explainer videos.
Videos have witnessed an explosive growth in their popularity in recent days. People love them because they are generally more entertaining than texts and even images. Businesses love them because they make visitors stay on your site for longer. Of course, the longer the visitors stay on your site, the easier it becomes to get higher rankings on your site. After all, Google’s algorithm considers the time spent by visitors on your site. However, that is not the only reason for including an explainer video. Take a look at the top 10 reasons for using Explainer videos on your site below.
Increases the Conversion Rates
As per a survey by Video Rascal, it has been determined that 85% of customers are more likely to purchase a product if it has an Explainer video included. Additionally, explainer videos can help new business owners in keeping track of the potential customers visiting their site. Explainer videos help in monitoring the interest for each service or product through the number of views that they have. This is a better option compared to manually counting the sales of each service or product to determine the popularity.
Clarification of the Product’s Purpose
It is not always easy to explain something through text alone as people may interpret them in a different manner than intended. Explainer videos simplify matters as they can properly explain what a product or service is about without any confusion whatsoever. Moreover, people understand the function and use of a product or service better once they are explained. As such, Explainer videos allow you to make a better connection with your potential customers. They can explain the benefits of your business over your competition.
Increase Interest in Business
Social media is one of the best and proven methods of spreading the word about your business. In social media, it has been noticed that videos generate the most engagement compared to text and images. As such, Explainer videos are certain to garner more interest from your potential customers on social media. In fact, the popularity of videos in social media cannot be underestimated.
Improve Google Search Rankings
If you want to get good rankings on Google, you need to consider the engagement offered by your site to your customers. Generally, images and text will not be enough to retain the interest of your customers. Therefore, videos are the better option. They grab the attention of the visitors and keep them on your site. Customers want to understand the product or service with minimal fuss and in the least amount of time possible. An Explainer video can do all that and encourage the customers to make purchases. All of this will be noted by Google’s algorithm.
Increase in Web Traffic
Every business marketing online these days seeks to achieve the coveted viral status. A viral video is simply one that becomes incredibly popular and reaches a massive number of views in a very short period of time. There have been several products over the years whose sales were given a serious boost when the accompanying videos became viral. However, there is no specific formula for creating a viral video. Nonetheless, the fact remains that videos can easily increase the traffic to your site.
Helps Out Your Audience
The fact is that people rarely have patience when browsing a site. They prefer getting the information they want as quickly as possible. Unfortunately, this means they are unable to remember all the details that they have read or seen. Explainer videos overcome this problem. People tend to remember more when the information is provided in the visual format. This will be beneficial for you as people are more likely to talk about your business if they retain more information. Of course, word-of-mouth advertising is one of the best ways to attract more customers to your business.
Makes Your Pitch More Interesting
Making a good pitch can be rather difficult especially with just text and images. An Explainer video can enliven the pitch as it gives you more freedom to be creative. It will certainly be more interesting than just charts and product images. A good Explainer video with engaging graphics and an interesting script can grab the attention of your customers immediately. Moreover, explainer videos can especially be useful when trying to explain complicated services or products.
Captures the Customer’s Attention
It is not always easy to capture the attention of your audience. Using too many images or even animations can slow down the loading times of the site, which is bad for user experience and SEO. An Explainer video can eliminate those elements while providing something of interest to the customer.
Easier to Share
You can easily upload your Explainer videos to YouTube or similar video hosting sites. In this way, the videos become easier to share. The visitors to your site can easily share the videos through social media or messaging platforms like Facebook, Twitter and WhatsApp. Moreover, being explainer videos, they rarely require any context for the recipients to understand. Additionally, people are more likely to share videos than text.
Ability to Showcase Brand Personality
Each business needs to have its own personality in order to stand apart from the crowd. Developing a strong and robust brand personality becomes easier with explainer videos. You can be rather creative with the style, presentation, script and the other aspects of the video so as to create something that is completely unique. Once you do that, you will have created a personality that your customers are going to associate with you, improving your marketing results.
The benefits of explainer video are considerable. However, you must be willing to spend time and effort into the creation of the best possible explainer videos. We’d love to help you out creating a powerful Explainer Video that generates sales & creates awareness of your brand.
