Why Video Advertising is Important for Your Mobile App or Game

Video is a great way to deliver interesting content and transform your customers into loyal fans. Hence, it should not come as a surprise that video advertising is doing the same for all mobile marketers around the world. Studies have shown that video advertising is growing in popularity. It is used for driving buzz, interest, and downloads in the world of mobile app.

You might be wondering why mobile app video advertising is on the rise. Take a look at few of the reasons.

Video is Crucial in the Mobile Economy as a Whole

Video has turned out to be an important part of the mobile app video advertising. In order to understand why, you have to understand the rise in the mobile video across the app economy. The reason behind this growth is pretty simple. It is technological development along with the growth in audience. Superfast internet connectivity and ever improving screen quality are just the perfect canvasses for offering high quality videos on the device. You will find this device in the hands of millions of people around the world. This implies that video has an unparalleled opportunity to grow. Video marketing isn’t popular because of the return it offers; it is popular because of the growing trend of video. With the help of the mobile app video, you will be able to grab the attention of all mobile users across the world.

The Video Format Encourages Engagement

It is actually within the marketing context the video ad has been able to grow. According to studies, mobile video spending will experience the highest growth rate in the coming years. The reason behind this is the engaging format. Instead of relying on the interstitial pop up which reveals a little portion of the game, a video is going to work pretty well. The video will save the user’s time. Thus, anyone who sees it is likely to be more engaged in the longer run.

Video Advertisement can be Used Efficaciously Outside the Ad Networks

There are certain games which have a social reach. If you check out games on YouTube channel, you will notice that many of the mobile app video has millions of views. As a matter of fact, there are fan made videos with hundreds of views. The reason is that video acts as the proxy and they have the real potential of offering value outside the ad network. A well designed mobile app video will easily go viral on a social media channel. This way you will be able to gain millions of users.

You will be able to use video a part of your marketing strategy. With the arrival of app trailers on the App Store and longer term embedding of the YouTube Videos in Google Play simply means that a mobile app video can sell on the store and also in the ad slot. Videos are not just pretty formats; they have serious benefit within the realm of product marketing.

Video Advertisement Rewards Quality

For a majority of the marketers, video ads offer quality. Out of all the available formats, video ad is the one that users demand the most. This is the reason the quality bar for the video has to be higher than simple graphic-driven counterparts such interstitial or banner. Developing an interesting narrative, capturing the right footage, editing, and sound-tracking is a pretty tricky challenge. However, it is going to offer clear awards.

Video Advertising on the Social Media will Boost the User

You should consider doing opting for video marketing for your business. In case you haven’t ever thought about it then you should know why you shouldn’t miss out on this excellent opportunity. However, you need to check out the tools which are best for developing and managing mobile video ads.

Take a look at the reasons why you should go for mobile app video advertising to gain more users.

Your Customers are Waiting For You: Social networks and video are pretty difficult to separate from one another. People are so used to flipping through various videos in the news feed that if someone stops them completely, they will start to feel that something is missing. As a matter of fact, about 80% of the people watch video at least once in a week and around 55% of the people watches it on a regular basis.

Customer Conversion Rates are Higher: When you introduce an email and video, an app or game has about 300% conversion rate and when you have landing page and video, the app or game will have about 80% conversion rate. In case of business to business, the rewards might be even greater. Every other executive will try to find out more about a product or service that they see in the video. In fact, about 65% of them will check out the website directly and 40% of them will place a call to get to know the details.

Mobile Users Like Video Advertisement: Every day a large number of people watch videos on increase and this number increases steadily. Your best chance make the viewers watch the video till the end is to make it about 15 seconds long. There are tools that help you to fit in the ad within the 15 second frame. Thus, you can deliver the future customers a clear idea regarding your brand and your video.

Even if the mobile app video advertisement is very short, it will carry lot more information than you know. However, you have to consider how you want the ad to look like. You can share the same message in different emotional, historical, and situational styles. A video generates more shares than images and texts. This simply means that irrespective of how many texts or photo posts you make for promoting the app or game, a short promotional video clip will travel lot faster and further. As the video travels across social media, it will bring in more followers. The opportunities that a video offers are just endless. This is the reason more and more advertisers are making use of video as part of the promotional strategy.