How to Grow Your Business Exponentially Using Great Marketing Videos

You cannot ignore the power of video. It is considered to be the most engaging kind of content that is available today. However, it is not easy to create a video. There are several ways in which you will be able to use video for growing your small business. Here is a guide that will show you how.

Implant a Video on the Landing Page

Most of the small scale business will try to invest on online advertising. These ads are going to lead to a landing page. Here, the customers will start to crawl with the help of the sales funnel. Enhancing the landing page conversation rates is considered to be a primary matter of concern. However, with a video, this turns out to be really easy.

Research has shown that when you place a video on the landing page, it will help in improving the conversion by 80%. This is primarily because the content is pretty interesting. This is going to encourage people to watch it. However, you need to keep in mind that the video should not play automatically.All the advantages are going to be eliminated if you just show a video which plays when the customer lands on the page.

Better Reach with Mobile Customers

About half of the internet users use their mobile phones to access the internet. This is an important factor that you need to take into consideration. The reason is that it shows that traditional kind of content is rapidly falling by the wayside. Hence, there is nothing you will be able to do when it comes to this. Keep in mind that people do not have much time to read a long blog post when they are using a small smartphone. Thus, the best possible way to get around is to take the help of a video. With the help of a video, you will be able to say 10,000 words for every 1000 words that you are writing. This is a convenient option to disseminate loads of information within a short time.

Video marketing is known to be a brand new way to reach out to more than half of the audience who doesn’t have the inclination or the time to read long sales content. Now, you will be able to appeal to a wider range of people with the help of video marketing.

Show the Product in Action

It is pretty difficult to imagine how a product is going to come in handy when you simply have 3-4 stock photos on screen. A video will offer people with some insight into what a certain product does and how the customers are going to use it. With the help of this, you will be able to avoid unnecessary questions posed by the customers.

Become Interactive

The best way to grow any kind of business is to engage with the customers. Keep in mind that there is nothing worse than having a long list of email address on a newsletter platform and no one responding to you. One of the best ways to increase the engagement level is to make the video engaging and interactive.

There are various ways in which you will be able to do this. A choice-based video are always popular among the customers. These are the ones where the customer follows a story along that includes the product. You will also be able to organize event through live streaming.

For instance, a great way to ensure customer engagement is through a live question and answer session. You are going to talk for a little while and answer some of the questions. Thereafter, you have to take comments from the floor. The primary reason this proves to be effective is that the customer feels that they are a part of something important. This will help in keeping the customers warm. Moreover, they are not going to forget this soon enough.

Small Teasers for Developing Anticipation

All business are going to come across a certain period when they will have a long gap in between the releases. This is considered to be okay since it happens sometimes. However, the big problem is that you might run into customers who will no longer respond to you. They might have already forgotten who you are and what you are actually offering. Hence, a short teaser video will keep the customers amped up regarding the latest products. Nonetheless, this doesn’t have to be a long video, you can make it short. Teaser will help in getting people to talk about the product and keep your company from getting stale.

However, you need to make sure that you mix the video with images and written content if you have to make the most out of them.